week 2 Dr Zero R.M

For this week we choose to film a spoof product placement advertisement for dr pepper, the advert was supposed to be a tongue in cheek post-modern reflection on the capitalist world that we live in.

The idea behind our film was worked well and we knew that it had promise, yet in execution we did not live up to the idea, i feel that we fell short in all aspects after our last film i feel that we became complacent and allowed our work slip.

My role this week was cinematographer, i tried to work with the director and writer to help capture what they wanted but i ultimately failed in the execution, as the more important shots and some of the very arty and impressive material had to be left on the cutting room floor. As when in editing we found that the lighting wasn't quite right or it was a little out of focus or it might not have been framed correctly and i cut of the actors head room. The shots that were left in were sub-standard and boring.

All in all i felt that making this film was good for us a learning experience as we have taken some important lessons from it, such as the need for proper planning and commitment. There are positives to be taken from the film though as some of the shots and the concept is good.