For Week 2's project, I served as the scriptwriter. The theme was product placement, so we went for a light-hearted, off-ball comedic advertisement as we figured that would suit the overall theme best. Having written scripts for the past 3 years or so, this week I discovered how hard it is to write something that seems amusing or funny in your head, and for it to just not on footage. Our actor Dan, also a member of our group, did add some humour to the piece, as he is quite naturally amusing, but it wasn't exactly intended, it was more awkward performance humour, than intended humour. Also, Andy had trouble visualising the script as the director, and we did somewhat clash on our choice of shots, our choice of location, which overall did really degrade the quality of our work this week.
In editing we had an absurd amount of background noise in the audio due to the vending machine we used, as a key part of our Dr.Pepper based advert. If that wasn't enough, our cinematographer forgot to focus on a few key shots making the whole thing not really gel together that was kind of a basic concept at first. The narrative revolved around Dan, trying to entice a passer-by into buying Coke Zero from the vending machine, and failing to great comic effect, and then it cutting to Andy on the roof, advertising Dr.Pepper in an effective, much modern manner.
In reflection, I was not happy with this weeks work, you could say I was the root of the problem, as a bad script causes many other problems. In hindsight it was a hard theme to write around, and I should have considered bouncing ideas and developing other concepts with someone in my group, to help channel and develop my ideas before I began writing.
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