Sophie: Week 2

My first week with Group S: Week 2: 


This week we attempted to focus on the use of product placement within our film this week. We tried to create an add for Dr Pepper that originally disguised itself as a add for coke zero. In theory the idea seemed genuine and had a huge potential for a spoof advert however, the execution on the day was not so brilliant. 
My role this week was sound. Overall I believe that the sound in this weeks project could have been much better. I wasn't happy with my contribution as the sound fluctuated between being too loud to to quiet frequently within the piece. As the film was centered around a vending machine there is a general electrical hum that could be heard pre-edit and can still faintly be heard post-edit. With editing we did manage to disguise the hum by adding in cheesy style elevator music, in keeping with the spoof style of the piece, however, if the hum could have been avoided during shooting it would have saved time during the editing process. 


We also filmed at an outside location which was problematic as the action was positioned by a road and in a area that was also being used by other members of the public. We had to re-take this shot a few times due to these sound interference however overall the sound balance within the shot used seemed to be usable and didn't pose the same problem as the the previous shots. 


Overall, I would say that this weeks film was weak in comparison to the film(s) that we have made before. Some of the problem could have been avoided by better planning and organisation and a clearer structure of events. With this said, I don't believe that it is a bad film but with more time it would have been a much more effective and polished piece.